I am a Creative Director with 25 years of experience launching and growing brands through creative strategy and execution.

In my most recent position as the Creative Director at Aerosoles shoes (www.aerosoles.com), I led the rebrand and relaunch of heritage women’s shoe company Aerosoles from a traditional brick-and-mortar retailer to a direct-to-consumer, ecommerce brand. Spearheading the rebrand of Aerosoles to appeal to a younger, savvier shopper, working closely with CEO and VP of Marketing + Ecommerce.

As the Creative Director at Book of the Month (www.bookofthemonth.com), I relaunched a 90-year old brand as an ecommerce subscription company, overseeing a team of 5 creatives. In this role, I designed or oversaw the design of digital imagery, photography, video, packaging, and other promotional materials. Working closely with the Content, Marketing, and Product teams on social media, email, digital and offline marketing campaigns, I supported the growth of our email list to 400K subscribers, Instagram following to over 300K, and Facebook following to over 200K. 

Book of the Month was my most recent project at parent company Bookspan, formerly known as Direct Brands and before that, Columbia House. In my 25 years at the company, I’ve managed teams of up to 25 creatives, working closely with management and marketing executives to provide creative product and marketing design solutions to support strategic business objectives.Currently, I am running my own company, clothing brand Silber Fuchs NYC, as the Co-Founder and Chief Creative Officer. My husband and I embarked on this clothes design passion project because we wanted to create something fun together. With a little help from our friends, we’ve watched it snowball into a fast-growing apparel line. You can find our apparel in 10 boutique shops across the USA and even across the pond in London.